DHL's Corporate Social Responsibility Initiatives - The Disaster Management Program


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Case Details:

Case Code : BECG083
Case Length : 15 Pages
Period : 2001-2007
Pub Date : 2008
Teaching Note :Not Available
Organization : DHL
Industry : Logistics
Countries : Belgium, USA

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"The DHL Disaster Response Teams show how valuable the support from companies can be for supplementing the existing disaster management system."1

- Carlos Monteiro-Pereira, Representative, United Nations Office for the Coordination of Humanitarian Affairs, in 2006.

"We do not want to simply give money; we want to make a sustainable contribution in kind, by doing what we do best - manage complex logistical processes."2

Susanne Meier, Director, Corporate Social Responsibility, Deutsche Post AG, in 2006.

Introduction

In March 2006, Belgium based DHL3, one of the leading logistics companies in the world, received the PRISM (Public Relations in the Service of Mankind) award for Best Corporate Social Responsibility from the Institute of Public Relations in Singapore.

The award was given in recognition of DHL's efforts to provide a comprehensive disaster management response during the tsunami4 in 2004 and its role in the ensuing rehabilitation efforts. On getting the award, Christina Koh-Aurbakken, Vice President - Corporate Affairs, DHL Asia Pacific, said, "DHL is deeply humbled by this recognition.

For us, this award reaffirms our commitment to assist the communities in which we operate. It also serves as a tribute to the collective efforts of the staff and management of DHL and our parent company Deutsche Post World Net in responding to one of the worst disasters to hit Asia Pacific in recent years."5

DHL's Corporate Social Responsibility Initiatives - The Disaster Management Program - Next Page>>

1] "DHL Inaugurates Disaster Response Team on the Eve of the 2006 Hurricane Season," www.dhl-usa.com, May 31, 2006.

2] Carola Torti, "Airport Bottlenecks," D+C, October 2006.

3] DHL is owned by Deutsche Post World Net (DPWN), a leading logistics group worldwide, whose legal name is Deutsche Post AG. DHL has a wide network spread across the world in more than 220 countries, and moved more than one billion shipments in 2006. In the financial year 2006, the company generated revenues of € 60.5 billion and net profit of € 2.235 billion.

4] A series of tsunamis were witnessed after a massive earthquake near Sumatra, Indonesia on December 26, 2004, killing more than 220,000 people in 11 Asian countries.

5] "DHL Receives PR Award for Corporate Social Responsibility," www.moneycontrol.com, March 07, 2006.


  

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