Intel Corporation's 'World Ahead Program' in Brazil


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Case Details:

Case Code : BECG096
Case Length : 16 Pages
Period : 2006-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Intel Corporation
Industry : Information Technology
Countries : Brazil

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"Brazil will play a pivotal role in Intel's World Ahead Program, benefiting from the program itself and acting as a critical design and development center for products utilized worldwide under the program. With only 25 percent of Brazil's population currently having access to the Internet and 20 percent of schools having access to computers, the country will benefit from the Intel World Ahead Program." 1

- Intel Corporation.

"Intel is doing good, improving the health and education of the poor around the globe. But Intel's corporate benevolence is also a shrewd investment. Revenue from the United States and Europe has been declining, so the company is nurturing its next crop of customers in Parintins and nearly 200 other places in the developing world. The World Ahead Program is very much about building Intel's future markets." 2

- Fast Company Magazine3, in January 2008.

Introduction

In May 2006, Intel Corporation (Intel), the world's largest semi conductor manufacturer and leading micro processor company, announced an investment of around US$ 1 billion in a new corporate social responsibility (CSR) program called the 'World Ahead Program'.

The aim of the program was to bridge the technology and education gap existing in the developing communities in different parts of the world and also to raise the overall standard of life of the people of these communities.

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1] "Intel's World Ahead Program in Brazil," www.intel.com/pressroom/kits/events/amazon/factsheets/fact-sheet-world-program-in-brazil.pdf
2] Richard Shaffer, "Intel's Amazon Ambitions," www.fastcompany.com, January 28, 2008.
3] Fast Company is a monthly business magazine. It also has a website called fastcompany.com which primarily discusses topics related to innovation, technology, leadership, management, social responsibility, design, careers, and work/life balance.


  

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