Think Global AS: In Search of the Triple Bottomline

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Case Details:

Case Code : BECG110
Case Length : 27 Pages
Period : 1991-2009
Pub Date : 2010
Teaching Note : Available
Organization : Think Global A/S
Industry : Automotive / Electric vehicles
Countries : Norway; Europe; USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Car Company of the 21st Century?

In December 2008, just two months after Ford Motor Company4 (Ford) veteran Richard Canny5 (Canny) was appointed CEO of Norwegian electric car manufacturer Think Global AS (Think), the company filed for bankruptcy protection, sparking speculation among analysts about its future.

Despite the crisis, Canny was confident that the company would be reorganized and refinanced and would be back in business.

On August 27, 2009, Think exited court protection with US$ 47 million in new financing and resumed production of its electric car, the TH!NK City (Think City).

Excerpts >>

4] Founded in 1903, Ford Motor Company is one of the largest automakers in the world. For the year ended 2008, its revenues were US$ 146.277 billion.

5] Richard Canny holds an MBA degree from the Royal Melbourne Institute of Technology. An Australian, Canny began his career with Ford in 1983 in the manufacturing operations of Ford Australia in Melbourne. After rising through the ranks of Ford Australia, he held marketing assignments in Ford's World Headquarters in Michigan, USA, and was then promoted as the Managing Director of Ford Malaysia. Canny was President of Ford Argentina during the regional economic crisis of 2001 and 2002 and went on to become President of Ford South America. Prior to leaving Ford, Canny was in charge of Strategic Planning globally for Ford.


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