The 3G Mobile Phone Industry in 2004

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Case Details:

Case Code : BSTA036
Case Length : 09 Pages
Period : 2004
Organization : Various
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Telecomminucations

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Road Ahead

3G technology was still evolving. The W-CDMA technology being adopted in a large part of the world had a maximum data-transfer rate of 384 kilobits per second. The rival 3G technology, called CDMA2000-1xEV-DO, which was already deployed in South Korea, Japan and parts of America, could deliver higher speeds of up to 2.4 megabits per second. In markets such as Japan and America where the two technologies competed side by side, W-CDMA operators were anxiously waiting for an upgraded version of the technology, called HSDPA, which would be faster still and make its debut in Japan next year.

In some markets, 3G technology might start to compete with fixed broadband connections. More obscure versions of 3G technology, such as TDD-CDMA (again, never mind) and CDMA450 could be used in this way. In New Zealand, Woosh Wireless was offering wireless broadband service using TDD-CDMA...


Figure (i): The No 1 Reason for 3G 11th September 2003
Figure (ii): Enhanced Platform for 3G Network Validation 28th July 2003
Figure (iii): 3G Subscriptions 25th August 2003
Figure (iv): 3G WCMDA (UMTS) Base Station Projections 17th November 2003
World Market: January to October 2003
Figure (v): 3G and 802.16 / 802.20 Standards 18th November 2003
Figure (vi): Life after 3G Wireless 21st November 2003
Figure (vii): 3G CDMA2000 Wireless Subscribers Double 10th November 2003
Figure (viii): ARPU Statististics 15th December 2003
Figure (ix): Major Players at a Glance 10th December 2003


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