Apple Computer in 2004: Gearing up for Online Music

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTA052
Case Length : 14 Pages
Period : 2004
Organization : Apple Computers
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Hardware, Music

To download Apple Computer in 2004: Gearing up for Online Music case study (Case Code: BSTA052) click on the button below, and select the case from the list of available cases:


For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous


Background Note

Operating from a garage, college dropouts Steve Jobs and Stephen Wozniak founded Apple Computer in 1976. Jobs functioned as the business manager and Wozniak as the technical expert. Their first product was Apple I, which differed from other PCs as it was sold without a keyboard or a monitor...

Evolution of Apple's product line

Right from its inception, Apple had been a company committed to building great products. Apple launched a number of innovative products and features in the early 1980s- Graphical User Interface (GUI), a window based operating system that allowed the user to view and search between several applications at once, and a mouse that made applications easier to use by just moving and pointing to positions on the screen.

Product development under Jobs

After taking over from Amelio, Jobs launched several initiatives. He dropped 70% of Apple's new projects, including inkjet printers and Newtons. He also ended the Macintosh Licensing Program as clones cannibalized Apple built Macs...

Forays into Online Music

Apple's forays into online music were guided by the company's strong belief that people wanted to own music, not rent it. As Jobs put it , "Nobody ever went out and asked users, Would you like to keep paying us every month for music that you thought you already bought?...


Exhibit: I: Apple: Five-year Financial History
Exhibit: II: Apple: Product Wise, Geographic and Unit Sales Data for 2002
Exhibit: III: Apple's Product Portfolio
Exhibit: IV: Evolution of Apple's Product Line


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Study, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.