Balrampur Chini Mills

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Case Details:

Case Code : BSTA012
Case Length : 15 Pages
Period : 1990 - 2005
Pub Date : 2005
Teaching Note :Not Available
Organization : Balrampur Chini Mills
Industry : Sugar
Countries : India

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Balrampur Chini Mills was established in 1975 in Calcutta by Vivek's grandfather. Balrampur emerged from the crumbling British India Corporation's sugar mills scattered all over Uttar Pradesh. The Saraogis had just one sugar unit but had interests in coal mining, real estate and tea plantations...

The Indian Sugar Industry

With a record production of 201 lakh tonnes and consumption of 184 lakh tonnes in 2002-03, India was the largest producer and consumer of sugar in the world. Due to its politically sensitive nature, sugar was one of the few industries in India that still remained under government control...

Balrampur's Business Model

In a country, where diversification was common, Balrampur had decided to stick to its core competency. Over the years, Balrampur had increased the scale of its operations through both capacity expansion and acquisition. At the same time, it had sought to reduce risk by focusing on by-products...

The Road Ahead

While the four existing units could add another 6,000 to 7000 tcd, the rest of the growth would have to come from acquisitions or greenfield projects. Balrampur had plans to move beyond eastern UP into other parts of northern India. Balrampur also saw a great opportunity in the power sector and believed that the company stood to benefit greatly when 'open access' became a reality and private players were allowed in power trading and distribution...


Exhibit 1: The Branded Product
Exhibit 2: International sugar prices
Exhibit 3: Audited Financial Results for the Year Ended 31st March, 2004
Exhibit 4: Segment wise Revenue, Results and Capital Employed
Exhibit 5: Shareholding Pattern
Exhibit 6: Balrampur Chinni Mills
Exhibit 7: Balrampur Chini's Productivity Index
Exhibit 8: The Top Four Sugar Producers in India


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