Bharti Airtel Limited and the Indian Telecom Sector

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Case Details:

Case Code : BSTR300
Case Length : 21 Pages
Period : 2005-2008
Pub Date : 2009
Teaching Note : Available
Organization : Bharti Airtel Ltd.
Industry : Telecom
Countries : India; Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Countering the Threats

Network Expansion

BAL focused on expanding its network coverage all over the country before other players could expand on a big scale. In February 2008, it announced an annual investment plan of US $ 2 billion to expand its network over the next 3 years. This was substantially higher than its average annual investment plans of US$ 1.5 billion. BAL planned to add an additional 30,000 base stations to its existing 40,000 base stations for the fiscal year 2007 and thereby cover 70% of the country. Nearly 50 to 60% of the future expansion was to be in the rural areas...

Ready to Tap Other Emerging Markets?

By early 2008, BAL was not only the dominant player in the Indian market but also had an international presence in Seychelles through its subsidiary Telecom Seychelles Ltd., and Europe (Channel Islands) through its subsidiaries Jersey Airtel Limited (JAL) and Guernsey Airtel Limited (GAL)...


Analysts felt that its success notwithstanding, BAL faced some challenges to its leadership position in the Indian telecom market. It had to focus on devising aggressive strategies to continue its dominance and grow at the same rate at which it had been growing...


Exhibit I: The World's Top 10 Wireless Telecom Operators Exhibit II(A): BAL's Consolidated Balance Sheets Exhibit II(B): BAL's Consolidated Statements of Operations Exhibit III: The Top Ten: Most Innovative Infotech Companies

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