BlackBerry in International Markets: Balancing Business Interests and Host Nations' Security Concerns


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Case Details:

Case Code : BSTR391
Case Length : 14 Pages
Period : 2007-2010
Pub Date : 2011
Teaching Note :Not Available
Organization : Research In Motion
Industry : Consumer Electronics, Smartphones
Countries : Global, India, Asia, Middle East

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

About Rim

RIM had operations in 175 countries and partnerships with 550 major carriers across those countries by 2010 (Refer to Box I for a timeline of major BlackBerry events).

The Blackberry Controversy and Rim's Remedial Measures

"The company is in a pretty tricky position now… Part of the BlackBerry's appeal is that it offers high levels of security and that same factor is what's getting it blocked"...

Road Ahead

The BlackBerry controversy was not the first dispute of its kind between governments and communication companies over information control...

Exhibit

Exhibit I BlackBerry Subscribers: 2002-2010
Exhibit II (a)RIM's Annual Revenue: 2002-2009
Exhibit II (b)Five Year Income Figures of RIM
Exhibit IV BlackBerry's Global Presence by the End of 2009
Exhibit V Countries Raising Concerns Regarding BlackBerry


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