National Dairy Development Board: A Successful Indian Dairy Co-operative Movement


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR088
Case Length : 22 Pages
Period : 1940 - 1999
Organization : FAO, NDDB, GCMMF
Pub Date : 2004
Teaching Note :Not Available
Countries : India
Industry : Food & Agriculture

To download National Dairy Development Board: A Successful Indian Dairy Co-operative Movement case study (Case Code: BSTR088) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies | Case Study in Business, Management, Operations, Strategies, Case Studies

Price:

For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

<< Previous

EXCERPTS

Formation of NDDB

While Amul laid the foundation for a systematic approach to dairy development in India, through the early 1950s, the government also began its efforts to modernize the dairy industry. As a part of this, it made modernization of the industry a priority under the first Five-Year Plan of India in 1951.

Under this, the government set itself the goal of providing hygienic milk to the growing urban population.

To achieve this goal, the government encouraged establishment of dairy co-operative societies and also organized 'milk schemes' in all major cities across the country. It also implemented the Intensive Cattle Development Project (ICDP), which focused on artificial insemination and veterinary services and the Small Farmer Development Agencies (SFDA) which offered cattle farmers (milk producers), financial aid to enhance milk production. In 1959, the government introduced the 'Delhi Milk Scheme' to cater to the milk requirements of the national capital, Delhi. Under this scheme, government milk plants collected milk at chilling centers through middlemen...

Operation Flood

In 1970, the government approved the 'Operation Flood' program proposed by Kurien. However, as per the statutes under which NDDB was registered, it was not authorized to handle government funds.

To overcome this hurdle, the government established the Indian Dairy Corporation (IDC), a public sector company. IDC was made responsible for receiving donated commodities (for Operation Flood), for undertaking quality tests, looking after storage and transfer of those commodities to dairy plants for sale and then receiving the sale proceeds. In effect, IDC operated as a finance and promotion entity, while NDDB functioned as a technical support entity to the 'Operation Flood' program. Operation Flood aimed to create a 'flood of milk' across the country, to augment rural incomes and to empower milk producers so that they would become self-dependent and earn profits from marketing their produce (See Table I for the program's objectives)...

Excerpts Contd... >>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.