Zurich Financial Services

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Case Details:

Case Code : BSTR113
Case Length : 24 Pages
Period : 1990 - 2002
Organization : Zurich Financial Services
Pub Date : 2002
Teaching Note :Not Available
Countries : Switzerland
Industry : Financial Services

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Market Segments

Zurich offered a wide range of products and services in financial protection, insurance, risk management and asset management. The company served its customers through five broad market segments. These market segments were:


Zurich targeted private individuals to whom it offered asset protection services such as auto, home and property insurance as well as wealth accumulation solutions, such as retirement and saving products.

Zurich offered a comprehensive range of products for individuals, including non-life (property & casualty) and life insurance.


This market segment included large corporate businesses, which required tailored global and/or domestic solutions in the areas of non-life and life insurance as well as wealth accumulation.


Zurich also targeted medium-sized commercial enterprises. This segment comprised employees of manufacturing, services and public companies...

Geographic Segments

Zurich's entire operations were divided into five geographic segments. These were Continental Europe, UKISA, Asia Pacific/Latin America, North America Consumer and North America Corporate.


This geographic segment included ten core business units in Austria, Belgium, Netherlands, Luxembourg, France, Germany, Italy, Portugal, Spain and Switzerland. The other business units in this division included Czech Republic, Estonia, Finland, Hungary, Latvia, Lithuania, Morocco, Middle East, Norway, Poland, Russia, Slovakia and Sweden.

Gross written premiums, policy fees and insurance deposits in the life and non-life insurance business in this region rose from $10,273 million in 2000 to $10,883 million in 2001, an increase of 6 percent. However, the net income decreased from $704 million in 2000 to $255 million in 2001 recording a decrease of 64 percent (Refer Table I)...

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