Comcast-NBC Universal Joint Venture Deal

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Case Details:

Case Code : BSTR364
Case Length : 19 Pages
Period : 2004-09
Pub Date : 2010
Teaching Note :Not Available
Organization : Comcast Corporation / NBC Universal / GE
Industry : Media and Entertainment
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

The Response

The joint venture deal between GE and Comcast received a mixed response from industry experts. Some analysts were of the opinion that the deal was likely be approved by the regulators. Paul Gallant, a telecom regulation analyst, said, "The primary reason is that the two companies do not have a great deal of product overlap, and thus the competitive concerns appear to be fairly limited."...

The Road Ahead

As of early January 2010, while Comcast and GE were waiting to get approval from the regulators for their joint venture, there was some skepticism among industry experts about the price Comcast would pay for its 51 percent stake in New NBCU...


Exhibit I: Portfolio of Top Five Cable Channels in the US in 2009
Exhibit II: Key Events at Comcast Corporation (1963 - 2009)
Exhibit III: Comcast's Revenue and Profit (2004 - 08)
Exhibit IV: Milestones Achieved by NBCU Over the Years
Exhibit V: Total Revenues of US Cable Owners by Majority and Wholly Owned Networks in 2008
Exhibit VI: Logos of Comcast and NBC Universal
Exhibit VII (A): Assets/Properties Owned by NBC and Comcast
Exhibit VII (B): The Combined Assets/Properties Owned by New NBCU

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