Comcast-NBC Universal Joint Venture Deal

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Case Details:

Case Code : BSTR364
Case Length : 19 Pages
Period : 2004-09
Pub Date : 2010
Teaching Note :Not Available
Organization : Comcast Corporation / NBC Universal / GE
Industry : Media and Entertainment
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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On December 03, 2009, Comcast Corporation (Comcast), the largest cable TV and Internet service provider in the US, and General Electric (GE), the majority partner in NBC Universal (NBCU), one of the largest entertainment companies in the world, announced that they were setting up a joint venture pending the necessary approvals from the antitrust division of the US Department of Justice (DOJ)5 and Federal Communications Commission (FCC)6. After completion of the deal, a new company, New NBC Universal (New NBCU) would be formed which would have Comcast's programming assets and the assets of NBCU including its cable networks, regional sports networks, certain digital properties, and certain unconsolidated investments.

With the completion of the deal, a leading media and entertainment company would be created which would be 51 percent owned by Comcast and 49 percent owned by GE...

Excerpts >>

5] The United States Department of Justice was formed in 1870. It is a Cabinet Department in the US government and is responsible for enforcing the law in the US.
6] The Federal Communications Commission (FCC) is an independent US government agency. The FCC is established by the Communications Act of 1934 and is charged with regulating interstate and international communications by radio, television, wire, satellite, and cable. The FCC's jurisdiction covers the 50 states, the District of Columbia and US possessions (Source:

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