Corporate Turnaround of Pharmacia & Upjohn

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Case Details:
Case Code : BSTR255
Case Length : 17 Pages
Period : 1995-2006
Pub Date : 2007
Teaching Note :Not Available Organization : Pharmacia & Upjohn
Industry : Pharma Countries : US / Sweden
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
The Problems
Since the very beginning, the merger of Pharmacia and Upjohn failed to get on to
the right track. According to Hassan, "Pharmacia was a European company that did
not have a very cohesive culture to begin with; it was the product of a merger
between a Swedish and an Italian company. And it was merging with Upjohn, a very
conservative company from Kalamazoo Michigan."Employees from Upjohn feared that
the merger would affect the people-oriented culture and family style management
of the company. In Upjohn, job security was high as the company gave prime
importance to the employees, even while taking business decisions. The
differences between the companies were so prominent that it was beyond the
ability of the management to arrive at a consensus...
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Hassan's Turnaround Efforts
Hassan's initial efforts were directed at addressing the existing problems of
the company and realizing the synergies announced during the Pharmacia-Upjohn
merger.
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His first task as the CEO of Pharmacia & Upjohn was to address the
employees. At a press conference in New York, he informed the employees
that the company would be moving in a new direction under him. Hassan's
next move was to visit the pharmaceutical product centers across Europe,
where he interacted with the centers' employees. He held one-on-one
meetings with some of the senior management personnel. These meetings
helped him realize that morale among the employees was low and that
there was a growing distrust among them. He found that the managers were
not willing to work with employees from the other countries, and that
the employees were viewed as outsiders... |
The Results
By 1998, Hassan was largely successful in turning around the company. In the
first quarter of 1998, the company began posting profits. In 1998, the net
income grew to US$ 691 million with revenues at US$ 6.8 billion. Announcing the
results for 1998, Hassan said, "Through our actions to date, we have created a
new Pharmacia & Upjohn, a company that is on track to become a high performance
competitor. We have now delivered four consecutive quarters of growth, and
double-digit earnings for 1998 - exactly as promised. Our challenge now is to
sustain the turnaround and build long-term growth."...
Exhibits
Exhibit I: Pharmacia & Upjohn - Financial Summary (1995-99)
Exhibit II: Pharmacia Corporation - Financial Summary (1999-2001)
Exhibit III: Visual of Upjohn - Friable Pills
Exhibit IV: Pharmacia - Best Managed Behaviors

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