Fiat and Chrysler Strategic Alliance: Can a European and an American Automaker Dance Together?


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Case Details:

Case Code : BSTR381
Case Length : 23 Pages
Period : 2009-2010
Pub Date : 2010
Teaching Note : Not Available
Organization : Fiat S.p.A. / Chrysler LLC
Industry : Automotive
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"This initiative represents a key milestone in the rapidly-changing landscape of the automotive sector and confirms Fiat and Chrysler commitment and determination to continue to play a significant role in this global process."1

- Sergio Marchionne, CEO of Fiat Group, in 2009.

"This is a strategic alliance. It certainly doesn't hurt and it might help, but it does seem like a Band-Aid when there's a large wound,"2

- Tim Ghriskey, chief investment officer at Solaris Asset Management LLC.3, in 2009.

"It's one thing to have a partner. It's a second thing to have a partner who speaks a different language. And it's a third thing to have a partner who speaks a different language and is an ocean away from you,"4

- Gerald C. Meyers, former chairman and CEO of American Motors Corp.5, in 2009.

Fiat and Chrysler Strategic Alliance: Can a European and an American Automaker Dance Together? - Next Page>>


1] Michelle Krebs, "Chrysler, Fiat Sign Global Strategic Alliance Deal," www.autoobserver.com, January 20, 2009.
2] "UPDATE 3-Fiat, Chrysler Strike Alliance amid Crisis," www.reuters.com, January 20, 2009.
3] Based in New York, USA, Solaris Asset Management LLC is an independent investment management firm.
4] Allison Linn, "At Chrysler, The Hard Work is Just Beginning," www.msnbc.msn.com, May 11, 2009.
5] American Motors Corporation (AMC) was an American automobile company formed by the merger between Nash-Kelvinator Corporation and Hudson Motor Car Company in 1954. Some of its popular vehicles include the Jeep and the Eagle models.

 

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