Lidl: The Hard Discounter![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||||||||
Introduction Contd...
However, Lidl faced some challenges as well. For example, like discounters, several other retailers were offering attractive deals on product lines, and at the same time stocking a wider assortment of merchandise. Lidl also faced criticism for its human resource practices.
7] Penny is a discount chain operated by the
Germany-based REWE Group. In 2007-08, Penny recorded a turnover of €5.9
billion. As of mid-2008, there were around 2,000 Penny stores in Germany.
(Source: www.rewe-group.com)
|
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.