Mahindra and Mahindra: Developing Competencies for Going Global in 2005

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Case Details:

Case Code : BSTA115
Case Length : 17 Pages
Period : 2000 - 2004
Organization : Mahindra and Mahindra (M&M)
Pub Date : 2005
Teaching Note :Not Available
Countries : India
Industry : Automotive

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Mahindra and Mahindra (M&M) was established in 1945, when two brothers - J.C.Mahindra and K.C.Mahindra decided to manufacture general-purpose utility vehicles. The duo joined hands with their friend Ghulam Mohammed and formed Mahindra & Mohammed Ltd...

Restructuring M&M

Though M&M was among the leading players in most of the segments it operated in, it realized that some of its businesses were not closely related to its core competency. This realization marked the beginning of the biggest 'change exercise' undertaken by the company since its inception...

Project Blue-chip

In December 2002, M&M reached a low point in its history. Depressed revenues and high costs reduced profit margins considerably. A weak economy and lack-luster demand for its existing utility vehicles (Armada and Bolero) led to lower sales and revenues...

Business Units

M&M offered a range of farm equipment and related utility vehicles. The two principal divisions of the company were farm equipment and automotive. The more diversified parts of the business had been spun off as separate business entities, and activities organized under various business groups...

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