Maruti Suzuki India Limited - Competitive Strategies of the Market Leader![]() ![]() ![]() ![]() |
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Introduction Contd...
regular intervals and venturing into other related businesses like car finance, insurance and buying and selling used Maruti cars. Maruti's restructuring exercise paid off as the company was able to hold its market leadership position with a 55 percent market share in 2008-09. The new products launched by the company were well accepted by the market. However, there was no room for complacency and so the company formulated a careful plan for its future direction. The company decided that it would upgrade all its products with its new KB series engine3... 3] Maruti developed the KB series engine in 2008, with an investment of Rs 12 billion. The engine was not only fuel efficient but also emitted less carbon dioxide.
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