Maruti Udyog in 2003

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTA074
Case Length : 19 Pages
Period : 2003
Organization : Maruti Udyog Limited
Pub Date : 2003
Teaching Note :Not Available
Countries : India
Industry : Automobile

To download Maruti Udyog in 2003 case study (Case Code: BSTA074) click on the button below, and select the case from the list of available cases:


For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous

Excerpts Contd...


Maruti entered four related businesses- corporate lease and fleet management (Mid-2001), buying and selling of used cars (October 2001) auto finance (January 2002), car insurance (May 2002). Maruti believed it was important to provide customers a "one-stop shop" for automobiles and automobile-related products and services, in what it termed the "360 degree customer experience"...

Future Outlook

Maruti had set a target of wresting a 60% market share of the country's car market during the period 2003-2006.

Introducing new vehicles, improving the quality of the existing ones and sprucing up the countrywide dealer network were the major initiatives in this direction...


Exhibit I: Indian Car Industry: Models & Segments in 2003
Exhibit II: Maruti's Major Brands
Exhibit III: Indian Car Industry: Sales of Major Players (in Rs. crores)
Exhibit IV: Maruti's Distribution Network
Exhibit V: Maruti vs. Industry: Key Financial Ratios in 2002
Exhibit VI: Indian Car Industry: Classification of Models
Exhibit VII: Maruti's Product Line


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Study, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.