Maruti Udyog in 2003


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Case Details:

Case Code : BSTA074
Case Length : 19 Pages
Period : 2003
Organization : Maruti Udyog Limited
Pub Date : 2003
Teaching Note :Not Available
Countries : India
Industry : Automobile

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Diversification

Maruti entered four related businesses- corporate lease and fleet management (Mid-2001), buying and selling of used cars (October 2001) auto finance (January 2002), car insurance (May 2002). Maruti believed it was important to provide customers a "one-stop shop" for automobiles and automobile-related products and services, in what it termed the "360 degree customer experience"...

Future Outlook

Maruti had set a target of wresting a 60% market share of the country's car market during the period 2003-2006.

Introducing new vehicles, improving the quality of the existing ones and sprucing up the countrywide dealer network were the major initiatives in this direction...

Exhibits

Exhibit I: Indian Car Industry: Models & Segments in 2003
Exhibit II: Maruti's Major Brands
Exhibit III: Indian Car Industry: Sales of Major Players (in Rs. crores)
Exhibit IV: Maruti's Distribution Network
Exhibit V: Maruti vs. Industry: Key Financial Ratios in 2002
Exhibit VI: Indian Car Industry: Classification of Models
Exhibit VII: Maruti's Product Line



 

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