McDonalds in the United Kingdom![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||
"It is important to note that our business in the U.K. remains strong. Even in spite of declining consumer confidence in the U.K., our sales, our guest counts, and our margins continued to grow in the second quarter and were a strong contributor to our overall results." 1 - Ralph Alvarez, President and Chief Operating Officer of McDonald's Corporation, in 2008.
For the first quarter ended March 31, 2009, US-based fast food chain McDonald's Corporation (McDonald's) delivered strong sales growth in the UK despite the global economic recession3. McDonalds in the United Kingdom - Next Page>>
1] "McDonald's Q2 2008 Earnings Call Transcript," www.seekingalpha.com, July 23, 2008.
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies. |