Motorola in Trouble


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Case Details:

Case Code : BSTR267
Case Length : 16 Pages
Period : 2004-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Motorola
Themes: Business Strategy
Industry : Consumer Electronics
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

The Zander Era

In January 2004, Motorola's board brought in Zander as a successor to Chris. The mandate for Zander was to make Motorola nimbler by ridding the company of its bureaucratic trappings, so that it could compete successfully with more innovative competitors like Nokia and Samsung.

Cultural Changes

During Chris's time, Motorola had been run largely like a family business. Chris was reportedly a 'contemplative and reflective' leader, who believed in layers of management and frequent staff meetings. These were thought to have kept Motorola from responding quickly to dynamic market circumstances...

Customer Orientation

Zander was also responsible for Motorola's increased market orientation. One of the biggest criticisms against Chris had been that Motorola had lost touch with the market under his leadership...

Customer Orientation

Zander was also responsible for Motorola's increased market orientation. One of the biggest criticisms against Chris had been that Motorola had lost touch with the market under his leadership...

Restructuring

Zander also initiated a restructuring effort in mid-2004 to make Motorola more customer-orientated. At that time, Motorola had six divisions - semiconductors, phone handsets, base stations, walkie-talkies, automotive electronics, and broadband...

The Razr Launch

One of the most significant things that happened at Motorola after Zander came to the company was the launch of the innovative Razr V3 clamshell phone...

Excerpts Contd...>>

Business Strategy Case Studies | Case Study in Business, Management, Operations, Strategies, Case Studies


 

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