Motorola in 2004: Zander's Challenge

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Case Details:

Case Code : BSTA101
Case Length : 16 Pages
Period : 1928 - 2004
Organization : Motorola
Pub Date : 2004
Teaching Note :Not Available
Countries : USA
Industry : Telecommunications

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Paul V. Galvin, with his brother Joseph E. Galvin, incorporated the 'Galvin Manufacturing Corporation' in September 1928, in Chicago, U.S.A. The company's first product was a 'battery eliminator', which allowed battery-powered radios to run on household electric current...


Motorola had promoted Iridium as a phone system that could make communication possible between any two points in the world. The company's game plan was to use orbiting satellites to pick up signals from cellular phones and relay the conversation from satellite to satellite till the signal could be transmitted back to the ground...

Losing the Wireless War

Motorola had pioneered the cell phone revolution in the early 1990s. But within a few years, the company had been rapidly overtaken by Nokia and Samsung (in terms of revenues, even though Motorola sold more units than Samsung). In the late 1990s, Motorola spent its money, time and efforts in developing analog phones, while wireless companies were buying digital phones...

Excerpts Contd...>>


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