News Corp in 2005: Consolidating the DirecTV Acquisition

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Case Details:

Case Code : BSTA003
Case Length : 13 Pages
Period : 2003 - 2005
Pub Date : 2005
Teaching Note :Not Available
Organization : News Corp
Industry : Media
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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DirecTV's Business

DirecTV, the first entertainment service in the US to deliver all digital-quality, multi-channel TV programming to an 18-inch satellite dish, provided people across the US with a much-needed alternative to cable. For the first time, rural consumers who were not being served by cable, had access to programming like their urban and suburban counterparts...

The DirecTV Deal

Television programs were delivered by cable or through satellite. Satellite had much wider reach than cable. Cable operators beamed programming content through cables to the subscribers' homes...

After The Acquisition

Murdoch's BSkyB had already redefined the way people watched television programs in the UK, where the company controlled about 70% of the pay-TV market. It had launched many innovative programs for the UK consumer, such as, alternating camera angles to stay focused, switching off the sound and listening to a different channel broadcast among others...

The Road Ahead

With DirecTV, Murdoch had gained access to 12 million subscribers in the US. In early 2004, Murdoch's media empire consisted of businesses that generated $ 30 billion a year and reached out to just about every corner of the world. No other media company controlled such a mix of programming and the means to deliver it to households as News Corp did...


Exhibit 1: DirecTV Stock Price (January 2004 - January 2005)
Exhibit 2: DirecTV - Important Numbers

Exhibit 3: DirecTV - Important Financials
Exhibit 4: DirecTV - Highlights
Exhibit 5: DirecTV - Important Financials


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