News Corp: Making of a Global Media Business


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Case Details:

Case Code : BSTA076
Case Length : 16 Pages
Period : 1952 - 2003
Organization : News Corporation (News Corp)
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Media

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

News Corp was one of the largest media companies in the world, with total assets (as of December 31, 2002) of $ 42 billion and total annual revenues of about $ 16 billion. News Corp had diversified global operations in the United States, Canada, the United Kingdom, Australia, Latin America and the Pacific Basin...

Publishing

Murdoch had inherited his passion for newspapers from his father Sir Keith Murdoch. After his father's demise in 1952, the young Murdoch returned to Australia from Oxford, UK where he was studying. Just before his death, Sir Keith used all his savings to increase his stake in News, which he bequeathed to his only son...

Entertainment

By the 1980s, Murdoch was looking beyond media operations. Wanting to expand into entertainment, he eyed the US, long considered to be the entertainment capital of the world. Murdoch believed that a really integrated media company had to be involved in entertainment, of which, movies was an integral part...

News Corp & The Internet Bubble

Many media companies had burnt their fingers while making their Internet forays. After its merger with Time Warner, AOL's stock had declined from more than $50 to less than $15 per share in less than a year...

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