Nokia: From N-Gage to QD

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Case Details:

Case Code : BSTA037
Case Length : 14 Pages
Period : 1865 - 2004
Organization : Nokia
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Communications

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

The Acquisition

Sega, the Japanese game maker was a pioneer in the industry. The company had shifted its focus from hardware to third-party game development for its erstwhile rivals Sony, Nintendo and Microsoft...

The N-Gage QD

Though Nokia seemed to have meticulously planned its foray into the video gaming industry many concerns remained. While wireless gaming was expected to generate $8 billion a year by 2007 (according to figures provided by Sega), till 2004, business had not really taken off...

The Road Ahead

Nokia realized there would be several roadblocks ahead as it increased its commitment in the gaming industry. The company had to negotiate partnerships with phone-service providers and win the support of video-game developers.

Most analysts agreed that Sony had succeeded primarily by cultivating profitable relationships with game title developers. Though Nokia had plenty of experience in dealing with phone-service providers, it did not seem to have sufficient experience in dealing with game developers...


Exhibit I: Key Financials
Exhibit II: The Value Chain for N Gage Games
Exhibit III: Nokia - Losing Market Share
Exhibit IV: N-Gage Technical Specifications
Exhibit V: N Gage Features


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