Reorganizing Dell Inc.

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Case Details:

Case Code : BSTR367
Case Length : 17 Pages
Period : 2000-09
Pub Date : 2010
Teaching Note :Not Available
Organization : Dell Inc.
Industry : IT - Hardware
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

The Reorganization

In view of the trouble that Dell was facing, Michael announced another reorganization plan for the company on December 31, 2008. He also initiated changes in the top management with the departure of President of Global Operations Mike Cannon and Chief Marketing Officer Mark Jarvis. Jeff Clarke, who was a Manager, was promoted as the Vice-Chairman of Operations at Dell...

The Road Ahead

For the nine months of fiscal 2009-10 that ended on October 30, 2009, Dell reported net revenue of US$ 38,002 million as compared to US$ 47,673 million in the corresponding period of financial year 2008-09, a year over year decline of 20 percent in revenue...


Exhibit I: Dell Inc.: Consolidated Statements of Operations (2006-07 and 2008-09)
Exhibit II: Dell: A Timeline
Exhibit III: Financial Highlights of Dell Inc. (2001-06)
Exhibit IV: Top Five Players in the Global PC Market (2004-07)
Exhibit V: Dell's Stock Price Chart (January 2005 -- January 2010)
Exhibit VI: Dell's Revenue and Operating Income for Nine Months Ending October 2008 and October 2009
Exhibit VII: Dell Mini 3

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