The Hutchison Essar Acquisition: Vodafone's Foray into an Emerging Market


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Case Details:

Case Code : BSTR275
Case Length : 15 pages
Period : 2006-2007
Pub Date : 2008
Teaching Note : Available
Organization : Vodafone Plc.
Countries : India, UK

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Vodafone

Vodafone, based in the UK, was the world's largest mobile communications company by revenue. It operated under the brand name 'Vodafone'. The brand name 'Vodafone' comes from 'Voice data fone', reflecting the company's wish to provide voice and data services on the mobile phones. Vodafone operated in Europe, the Middle East, Africa, Asia Pacific, and the US...

Mobile Telephony in India

The mobile telephony revolution started in India when the GoI decided to allow private sector participation in the Indian telecom sector. The new telecom policy of 1994 envisioned provision of world class telecom services at least to those who could afford to pay for them.

In 1994, licenses were issued by Department of Telecommunications (DoT) to the private operators to start mobile services in the four metropolitan cities of Delhi, Mumbai, Chennai, and Calcutta (now Kolkata)...

Vodafone Eyes Hutchison Essar

In 2006, GoI raised the FDI limit in the telecom sector from 49% to 74%. The government increased the FDI limit in the sector after protracted lobbying by telecom players who were in dire need of capital...

Other Contenders for the Bid

Vodafone wasn't the only company eyeing HEL, however. The fast growth of the Indian mobile market coupled with a relatively low penetration level made it a very lucrative market.

So it was no wonder that Vodafone's announcement started the race for the acquisition of HTIL's stake in HEL among several interested players.

Some of the important players in the fray were Reliance, Bharti Airtel, Essar and Orascom...

Excerpts Contd... >>

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