The Walt Disney Company: Looking for Growth (B)


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Case Details:

Case Code : BSTA126
Case Length : 11 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : California
Industry : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction

By the mid-90s, Michael Eisner (Eisner) was facing myriad problems. Jeffrey Katzenberg (Katzenberg) had filed a lawsuit against Disney claiming the company owed him from profits he helped generate during his tenure in various top jobs there from 1984 to 1994.

Disney Studios' performance had been erratic while competition from Warner Bro., Paramount Pictures and others was increasing. Under pressure to generate new growth opportunities, Eisner decided to transform Disney from that of a movie studio into a full-fledged media powerhouse...

Diversification

Capital Cities Merger with ABC

On February 8, 1996, the five-member panel of the Federal Communication Commission (FCC) unanimously approved the $19 billion merger of Walt Disney Company and Capital Cities/ABC. The FCC, however, refused to grant Disney a waiver from its cross-ownership ban, on owning a newspaper and radio station in the same city. The FCC also required Disney to sell either a newspaper or a radio station in Detroit and Fort Worth. Eisner expressed disappointment that the FCC had denied Disney's waiver requests...

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