Development of Women and Children in Rural Areas (DWCRA)- A Microfinance Success Story in Andhra Pradesh

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Case Details:

Case Code : ECON011
Case Length : 14 Pages
Period : 1980 - 2003
Pub Date : 2003
Teaching Note : Available
Organization : Development of Women and Children in Rural Areas (DWCRA)
Industry : Microfinance
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Reasons Behind DWCRA's Success in AP

Generally, many of the poverty alleviation programs initiated by the GOI were seen to lack people's involvement. Authorities from government departments visited the rural areas just before the programs were launched, and announced the details of the programs. Though the media publicized them too, the rural poor, who were the target groups of the programs, remained largely unaware of them because of the low media penetration in rural areas. Generally, the non government organizations (NGOs) which worked in the rural areas, informed them about the programs. However, it was a different story in AP. There the state government acted as a catalyst in bringing about a change in the lives of the rural women by empowering them through the DWCRA groups...

Impact of DWCRA

According to reports, DWCRA has had a very positive impact on the lives of the rural women. According to a study undertaken by the government, DWCRA women were able to provide an additional income to their families.

This improved the standard of living of the families and reduced their dependence on money lenders to a great extent. It was also reported that women who were members of DWCRA were aware of the need for immunization and were open to ideas such as family planning, and education of the girl child (Refer Table VI)...

Critique of DWCRA

Though analysts attributed the success of DWCRA to government support, some were skeptical about the increasing clout of the government over the program. They felt that the government was using the DWCRA groups to fulfill its political aspirations. Critics alleged that DWCRA women were most often invited to speak at public meetings only to show the government in a good light. Many charged that though the state had the highest number of DWCRA groups, the performance of the groups was not up to the mark, despite the government's claims to the contrary...


Exhibit I: DWCRA Facts and Figures
Exhibit II: Map of Andhra Pradesh
Exhibit III: Training Program for DWCRA Groups


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