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HRM / OB Case Study

Case Title:

Millennials in the U.S. Military: Will they Stay and Fight Too?

Publication Month and Year : 2018

Authors:  Radhika Ramesh, G.V.Muralidhara

Industry:  Military

Region: USA

Case Code:  OB0030

Teaching Note:  Available

Structured Assignment:  Not Available


OR

Abstract:

The case, Millennials in the US Military: Will they stay and fight too? discusses the challenges of the US Army whose recruitment needs runs into several thousand every year. It has to recruit the millennials now, who are infamous for their tendency to job-hop and are also tagged as narcissistic, attention seeking, and impatient. The case juxtaposes the almost opposite personalities of the US Army and millennials and touches upon the recruitment and retention challenges of the US Army. The case ends enumerating the challenges of the US Army in trying to adapt to the millennial soldiers and highlighting the efforts needed in doing so.

Pedagogical Objectives:

  • Develop strategies to retain millennials in the military.
  • Analyze the need for change in organizational culture (of the military).
  • Identify challenges in the retention of millennials in the military.
  • Apply Kurt Lewin’s Force-Field Theory of Change.
  • Keywords : Millennials, Millennial generation, recruitment , recruitment campaign, recruitment needs, retention, organizational culture, change management, Millennial workforce, US workforce, US Army, Military Organizations, Lewin's Force Field Model

    Contents:

    • INTRODUCTION
    • BACKGROUND
    • RECRUITMENT NEEDS OF THE MILITARY AND ITS REQUIREMENTS
    • MILLENNIALS – A LARGELY DIVERSE, UNIQUELY DIFFERENT GENERATION

    • BLENDING THE MILLENNIALS INTO THE MILITARY
    • RETAINING MILLENNIALS IN THE MILITARY: WHAT WILL IT TAKE?
    • WAY FORWARD
    • EXHIBITS

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