Intel: Shaping The Organizational Culture

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Case Details:
Case Code : HROA005
Case Length : 14 pages
Period : 1968 - 2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Intel Corporation
Industry : Semi conductors Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"At Intel, we're making efforts to improve the lives of our employees worldwide, both in and out of the office".

- Intel Corp.1


In early 2004, Intel, the world's largest microprocessor company, once again found a place in Fortune's list of Best Places To Work For and Most Admired Companies. Intel was the undisputed leader in the microprocessor industry with about 90% market share. Since 1968 when it was founded, Intel had launched many groundbreaking products. By 2004, it had about 450 products and services ranging from the ubiquitous PC microprocessors like Pentium, the 64-bit high-end Itanium 2 to mobile computing chipsets such as Centrino. Intel ended 2002 with revenues of $ 26.7 billion.

Famous for its "paranoid" work culture, Intel's business model emphasized consistent product innovation...

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