Project Parivartan: State Bank of India's Internal Communication Initiative


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Case Details:
Case Code : HROB120
Case Length : 12 pages
Period : 2006-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : State Bank of India
Industry : Banking / Financial Services
Countries : India

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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Need for a Change

Though SBI was the market leader in the Indian banking sector, it had been facing tough competition from private players such as ICICI Bank, HDFC Bank, and UTI Bank ever since their entry into the market. The private sector banks brought a new emphasis on customer service and technological innovations that, experts felt, were areas neglected by public sector banks such as SBI...

Transformation Agenda

The top management led by Bhatt felt that SBI needed to undergo a total transformation. They met over a weekend to brainstorm the issues and find solutions to the problem, and they came up with the idea of a transformation exercise...

Project Parivartan

The Parivartan initiative was reportedly the brainchild of Bhatt. The program was aimed at obtaining the support and acceptance of employees for the change initiatives undertaken by the bank, and at explaining to them why change was necessary...

Results

According to SBI, the Parivartan project was a roaring success and caught the imagination of the employees. SBI felt that the employees were invigorated and the program had contributed to breaking down the hierarchical set-up in the organization...

Exhibits

Exhibit I: SBI's Profit and Loss Account
Exhibit II: A List of the Transformational Initiatives Identified by SBI
Exhibit III: A Schematic Diagram of Roadmap to Change at SBI
Exhibit IV: Awards and Recognition for SBI


 

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