Performance Appraisal and Review at the Zoological Society of San Diego


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Case Details:
Case Code : HROB125
Case Length : 11 pages
Period : 2005-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : The Zoological Society of San Diego
Industry : Entertainment and Recreation
Countries : US

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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

The Zoological Society of San Diego was founded in 1916. It was a not-for-profit organization that operated the San Diego Zoo, the San Diego Zoo's Wild Animal Park, and San Diego Zoo's Institute for Conservation Research...

The Challenge

As of 2006, ZSSD had 2,400 year-round employees and approximately 3,000 employees during the peak season in summer. In 2005, the organization's revenue reached US$176 million which prompted it to have a relook at its business practices...

Planning a New Performance Management System

ZSSD decided to opt for a new Web-based employee-appraisal system that would help guide managers through the process.

First of all Mulligan identified the primary objectives for the new system. One objective was to establish unbiased employee goals that were directly linked to the organization's goals...

Implementing the New Web-Based System

Halogen eAppraisal is an award-winning, online performance appraisal software. It is a product of Halogen Software. It had a range of features that offered to "transform" the performance appraisal process of organizations (Refer to Box I for the features of Halogen eAppraisal)...

Results

ZSSD could now track the progress of appraisals and ensure that they were not only completed, but also completed in a proper way. The completion rate went up from around 50 percent before implementing the system to 100 percent...

Outlook

Industry

observers felt that ZSSD provided an excellent example of the roll-out and results of automated employee performance management. According to Lee and Conrad, "The zoo has taken goal alignment even further, as employees also understand how their achievements will translate into potentially greater compensation in its pay-for-performance compensation model."...

Exhibits

Exhibit I: ZSSD's Statements of Financial Position
Exhibit II: Break-up of ZSSD's Expenses: 2007
Exhibit III: ZSSD's Revenue/Expense Trend: 2004-2007


 

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