The Chappell Way (A): A Case Study in Team Building and Group Dynamics

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Case Details:

Case Code : HROB097
Case Length : 20 Pages
Period : 2005-2006
Pub Date : 2007
Teaching Note :Not Available
Organization : Not Applicable
Industry : Sports and Entertainment Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

In 2000, Indian cricket was at its nadir. The match-fixing8 scandal had taken its toll with some senior players including former captain Mohammed Azharuddin and cricketer Ajay Jadeja being banned from cricket...

The Chappell Way

The Chappell Way, a patented mode of training in cricket, was personally researched by Chappell and his assistant Frazer, a former first class cricketer and sports scientist. The program was the result of extensive research in cricket as well as other sports that started in 2001. It was designed by study and analysis of footage of all the great batting and bowling performances over the years. Slow motions of the footage helped the trainee understand the secrets behind the success of great players. The duo researched coaching philosophies, scientific techniques, tactics, and theories from sports as diverse as soccer in Brazil, American football, and the German tennis program...

Chappell's Selection Welcomed

Experts welcomed Chappell's selection and some even opined that it was "the best thing that could happen to Indian cricket."24 They felt that the tough Aussie, a legend himself, would command the respect of the star-studded Indian team (Refer to Exhibit II for Greg Chappell - A fact-file)...

Some Contributions of Chappell

Chappell had the blend of vision, ability, and drive that was required for the challenging job of coaching the Indian cricket team.

Moreover, he took pride in coaching India and felt that the passion for the game in India was stimulating.

Unlike his predecessor, Chappell was a lot more pragmatic, and seldom allowed emotion and sentiment to get the better of him...

An Inauspicious Beginning

Soon after taking over, Chappell told the media that Tendulkar would not be the player he had been a couple of years earlier...

Excerpts Contd... >>

8]  Match fixing in organized sports occurs when a match is played to a completely or partially pre-determined result.

24]  Andrew Fraser, "Chappell to Show India the Way,", May, 2005.


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