Apple's App Store: Strengthening the iPhone's Competitive Position

|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : MKTG236
Case Length : 17 Pages
Period : 2007-2009
Pub Date : 2010
Teaching Note :Not Available Organization : Apple Inc.
Industry : Mobile phone
Countries : USA, Worldwide
To download Apple's App Store: Strengthening the iPhone's Competitive Position case study
(Case Code: MKTG236) click on the button below, and select the case from the list of available cases:

Price: For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info » How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
<< Previous
Excerpts
Background Note
Apple was incorporated as Apple Computer Inc. on January 3, 1977. The company was started by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer. In April 1977, the Apple II was launched, followed by the Apple III in May 1980...
The Launch of the iPhone
In January 2007, at the annual Macworld Conference & Expo , Jobs announced that the company would be renamed Apple Inc. He also stated that Apple would soon be launching a new smartphone called the Apple iPhone...
|
|
The Case for iPhone Apps
Initially, Apple did not release the code of the iPhone OS to third-party developers. However, many developers found ways to use
'jailbreaking' to create unofficial apps for the iPhone. In March 2008, after Apple recognized the popularity of the unauthorized iPhone apps, it released the iPhone OS code to developers to prevent jailbreaking from becoming the norm...
The Success of iPhone Apps
The App Store was a resounding success. Within a month of its opening, customers had downloaded about 60 million apps ranging from games to news and entertainment features. In August 2008, Jobs revealed that Apple was making US$ 1 million a day in sales from the App Store...
Excerpts
Contd... >>
|
|