Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum? |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Keywords:International marketing, Pricing, Public relations, Public relations, Buzz marketing, iPhone, Apple, Samsung, Nokia, Macintosh, Sony Ericsson, Motorola
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