Arvind Brands' Competitive Position in the Indian Branded Apparel Market![]() ![]() ![]() ![]() |
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"Indian brands including the current (premium) power brands such as Raymond, Louis Philippe, Arrow and others will come under closer scrutiny from the Indian consumers since the comparison would be with the global brands such as Calvin Klein, Hugo Boss, Diesel, and others. In light of the above, Indian companies both in the clothing manufacturing & marketing business, as well as retailers engaged in marketing of branded clothing and other fashion & lifestyle products need to have a re-look at their branding strategies."1 - Arvind Singhal, Chairman, KSA-Technopak India (P)2 Ltd, in 2004. "The growth in retail credit has increased the aspirations of customers, and more people are trying the international brand Tommy Hilfiger."3 - Darshan Mehta, Managing Director, Arvind Brands, in 2005. Introduction
In 2005, Arvind launched a major retail initiative for all its brands. Arvind's licensed brands (Arrow, Lee and Wrangler) had grown at a healthy 35 per cent rate in 2004 and the company planned to sustain the growth by increasing their retail presence.
Arvind Brands' Competitive Position in the Indian Branded Apparel Market - Next Page>> 1] "Fashion Vision Series," Images Fashion Forum'05, www.imagesfashion.com |
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