The Maggi Brand in India: Brand Extension and Repositioning |
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Outlook
Even though the demand for convenience food was increasing in India in the early 2000s, analysts said that most of the Indian consumers were still conservative in their food habits, and gave importance to the perceived health benefits of traditional food. Therefore, it remained to be seen whether products like Maggi Atta Noodles, despite their 'health' focus, would prevail in the long run.
Exhibit
Exhibit I: A Brief Profile of Nestlé India Limited |
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