Bumrungrad's Global Services Marketing Strategy |
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"It was just like staying at the Ritz- Carlton in Boston. The only thing that reminds you that it's a hospital is the medical people coming in and out - and the bed."1 - Rosemary Shea, a patient treated at Bumrungrad. "We offer a complete package - very high medical and service standards, a five-star facility and very competitive prices. Where else can you walk in without an appointment, see a US Board Certified specialist in under 15 minutes, pay US $15 for the consult and have a Starbuck's cappuccino on your way out? That's really quite unique."2 - Ruben Toral, Director of International Programs, Bumrungrad Hospital. "There are people coming from Holland that have never been to Bangkok before, for total hip replacements. It is like any other product. If you can do something better, faster and cheaper than your competitor than you will sell your product. Thailand now probably represents the best possible health care anywhere in the world."3 - Curtis Schroeder, CEO of Bumrungrad Hospital. Introduction
On Bumrungrad's remarkable achievements, Philip Owens, the Managing Director and Publisher of Asiamoney said, "This represents the first time that this award has been made to a hospital company in the twelve-year history of the poll.
Bumrungrad's Global Services Marketing Strategy - Next Page>> 1] "The Birth of Luxury Womb Service [Obstetrics], Jill Burshay, Asian Wall Street Journal,
January 26, 2001. |
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