Calvin Klein's Scandalous Advertising - Morality vs Money |
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"Jeans are about sex."1 - Calvin Klein, in September 1991. "Only soulless corporations such as Calvin Klein, unendowed with social responsibility or morals, are allowed to degrade our freedom and humans rights to make a buck." - A Chicago Sun Times quote as available on www.americandecency.org. "The furor caused by Calvin Klein's 1995 jeans campaign, featuring childlike models, most probably is unrivaled in American advertising history." - 'Ad Agency Employees Give Views on Calvin Klein, Benetton Ads,' Marketing News, September 23, 1996. Advertisements? OR Child Pornography?
Termed as 'kiddie porn' (pornography featuring children), this multi-media campaign comprised print and television commercials that were indeed very scandalous. They featured very young teenage boys and girls, who were portrayed as if being auditioned for a performance in an adult movie.
Calvin Klein's Scandalous Advertising - Morality vs Money - Next Page>> 1] "I Never Said that Haier and Lenovo are not Brands," An exclusive dialogue with Shelly Lazarus, www.people.com.cn, February 28, 2005. |
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