Coffee Parlours in India-Hotting Up |
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"We have to be wherever our customers want us, and that is the template". - Yogesh Samant, Chief Operating Officer, Barista. "We see Cafe Coffee Day to be the major growth driver because it promotes coffee drinking as a lifestyle choice." - Naresh Malhotra, Director, Cafe Coffee Day. "Coffee with fruits, syrups, cream and ice is a rare combination, We want to give customers a choice of drinks that are not very common in India." - Edwin Paul, Vice-President, Qwiky's. Storm in the Coffee Cup
Barista recreated the ambience and experience of the typical Italian neighborhood espresso bars in India. The interiors were bright, trendy and comfortable. One could play chess, read books, listen to music, enjoy the arts, surf the Net and sip an Espresso Italiano, or Iced Cafe Mocha. CCD which was started in 1996, had opened 50 outlets in 9 cities by 2002, with an annual sales of Rs. 100 million. Coffee Parlours in India-Hotting Up - Next Page>>
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