Harry Potter: A Multi-Billion Dollar Business |
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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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"Harry Potter is a bigger property than anything else we have ever seen, and we are nowhere near saturation point."1 - Diane Nelson, Senior Vice President, Warner Brothers, in June 2003. Harry Potter's Magic Spells Success for Many!
Commenting on this, Lynn Blake, General Manager, Amazon.com's book store, said, "This is probably the biggest e-commerce event yet. We have certainly never seen a book that sells like this one does."2 The unprecedented number of orders indicated how readers all over the world were eagerly awaiting its release.
Judy Cowman, Vice President, Corporate Communications, Scholastic, said, "It is just an extraordinary publishing event. There has not been anything like it."4 The Harry potter series not only raised the company's revenues but also generated significant investor interest. Harry Potter: A Multi-Billion Dollar Business - Next Page>> 1] 'Visit Scotland Seek Ways to Use Harry Potter's Magic,' www.sundayherald.com. |
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