LG's Growth Strategies in India |
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"We have seen many Japanese and Chinese companies arriving in India, but like other foreign-owned businesses they typically put one foot in the water to see if it is warm or cold. They have doubts. They lack determination. What's been different about us is that we made a full commitment - a very big investment - from the start, including setting up two full-scale manufacturing facilities."1 - Kwang-RO Kim, Managing Director, LG Electronics India Private Ltd. in 2005. "We are driven by our sales targets which is the primary objective, rather than market shares. Slow market growth is not an argument for sitting back."2 - Salil Kapoor, Head of Marketing, LG Electronics India Private Ltd. in 2004. Big Plans for India
According to LG, the plant would start producing DVD writers by mid 2006. The company planned to make India a major export hub of DVD writers to European countries by 2010. By 2008, production of DVD writers was expected to reach 33 million units.
LG's Growth Strategies in India - Next Page>> 1] Pramath Raj Sinha, "Premium Marketing to the Masses: An Interview with LG Electronics India's Managing Director," www.mckinseyquarterly.com, 2005. |
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