Lifebuoy "Swasthya Chetna": Unilever's Social Marketing Campaign |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Excerpts Contd...The Accolades
Other Initiatives for LifebuoyThe handwashing campaign was extended to urban areas in August 2003 with the “Healthy Hindustan” campaign. For this, HLL partnered with McDonald's Western India across cities like Mumbai, Pune, Ahmedabad, and Vadodara to educate children about the benefits of handwashing with soap... OutlookBy 2005, LSC was regarded as India's single largest health and hygiene education program. Changing the behavior of people, particularly in the rural areas was a big challenge for LSC, as these behaviors were deeply rooted...
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