Reebok's Gameplan in India |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
The case deals with the market conditions that prevailed in India during the entry of these players, the competition among the domestic players and the changes that the multinational companies brought about in their strategies to increase their market shares. Issues:• Understand the positioning of Reebok, Adidas and Nike in India Contents:
Keywords:Reebok's Game Plan in India, Reebok, international sports, shoe giant, India, global competitors, Nike, Adidas , India, market shares, strategies, Reebok, kids market, fitness, market conditions, multinational companies |
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