Marketing and Communication Strategy of Titan Industries' Watch Division |
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ExcerptsTitanWhen the first Titan quartz range was launched in March 1987, it was accompanied by heavy advertising. The first advertisement described the Titan quartz as the international watch one could pay for in rupees. Later campaigns emphasized that to find such watches it was not necessary to go to Europe, Japan, America, or a duty-free shop...
Titan's CollectionsOver the years, TIL launched several collections/ranges under the mother brand Titan (Refer to Exhibit III for a list of the collections)...
SteelIn September 2001, TIL launched Titan Steel watches in Kolkata. As the name suggests, the watches were created out of steel. The Titan Steel collection had a range of bracelets and leather strap watches for both men and women and were priced between Rs.1,250 and Rs.6,000... |
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