Perfetti Van Melle: Marketing Mentos in India |
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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Creating Endearment through Advertising Contd...
PVMI launched some memorable TV commercials (TVCs) for the Mentos brand in India with the pay-off line, Dimag Ki Batti Jala De 7.
4] “Face-off: Sameer Suneja,”
www.financialexpress.com, March 11, 2008. |
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