Radio Mirchi - Spicing up the Indian Air Waves![]() ![]() ![]() ![]() |
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Background NoteRadio Mirchi was operated by Entertainment Network India Limited (ENIL). The promoters of ENIL were Bennett, Coleman & Co. Limited (BCCL) and Times Infotainment Media Limited (TIML), a wholly-owned subsidiary of BCCL. BCCL, one of the largest media houses in India, had several leading publications to its credit.
The group also had other interests in the media and entertainment sector like Planet M -a chain of music stores, Times Music - a portal selling Indian music online, Times Multimedia -a portal selling multimedia items like games, infotainment and reference titles, Times Now- an English news television channel and Zoom -an entertainment television channel.
The popular FM radio station started operations in October 2001. However, BCCL's association with FM radio started way back in 1993 when the GoI offered time slots on AIR9-FM- the only FM radio channel in India at that time - for transmissions by private FM radio companies in the cities of Mumbai, Delhi, Kolkata, and Goa on payment of license fees (Refer Exhibit I for some interesting facts about radio in India)... 9] All India Radio (AIR) is the government owned radio network having 215 broadcasting centers covering almost 100% of the India's population. |
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