Satyam Iway - Changing the Indian Internet Browsing Experience |
ICMR HOME | Case Studies Collection
» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||
"Cybercafes as a point of Internet access is on a steady increase. And today almost a third of Internet users access it at cybercafes. Our USP is: We provide a complete Net experience with high speed connectivity." - David Appasamy, General Manager, Corporate Communications, Satyam Infoway Ltd., in December 2000. Not Just Another Browsing Center!
It put up very creative and unusual posters at all the iWay centers and many other places. The posters were designed to capture the imagination of the viewers. For example, one of the posters depicted dracula and carried the caption 'Me love Quick bytes.'
Satyam Iway - Changing the Indian Internet Browsing Experience - Next Page>> 1] In 2002, Mudra Communications was the largest Indian advertising agency with 8 offices and 6 divisions in India and abroad. The company had a capitalized billing of Rs 7 billion. It had won the 'Agency of the Year' award consecutively for six years since 1997. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.