Tata Indica V2 Xeta: Competing in the Indian Small Car Market |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Introduction Contd...
The entry of MUL and HMIL in the diesel segment of the small car market was expected to pose a strong challenge to Tata Motors which had the leadership position in this segment.
6] General Motors India is the Indian arm of General Motors
Corporation (GM), the world's largest automotive manufacturer (as of July
2007). GM was founded in 1908 and is headquartered in Detroit, Michigan,
USA. GM manufactures its cars and trucks in 33 countries. |
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