The New 'Indian' Airlines |
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A Mere Cosmetic Change? Contd...The makeover of the existing aircraft and the arrival of new fleet of aircraft were expected to be completed over a period of 16-18 months beginning from 2006. The re-branding was to be comprehensive - covering features in-flight and on the ground too.
By this time, IA was just one of the players in the industry. Battered by the competition from low cost carriers, full service airline companies like IA started looking for new ways to attract passengers. During the early 2000s, IA undertook various measures to enhance its position in the industry. For instance, IA embarked on an ambitious fleet replacement program to replace its aging fleet.
Overall, the makeover is good. Still, it is only cosmetic. Inside-the-flight and on-ground service levels, punctuality, stability of schedules should improve significantly."9 In the words of Kapil Kaul (Kaul), CEO, Center for Asia Pacific Aviation (CAPA),10 Indian Subcontinent and Middle East, "The airline needs to restructure itself to face competition... 8] http://indiabudget.nic.in/es2001-02/chapt2002/chap99.pdf. |
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